Target Seminar

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February 15, 2012 - 8:00 am - 11:30 am - Toronto

A Special Target Preparedness Workshop. This in-depth, hands-on learning seminar that will teach you how Target does business. Join us for this half-day Boot Camp if you are a Vendor who wants to do business with Target or you are a Retailer who wants to compete successfully alongside Target. Click here to register!

What Retailers will learn:

• How Target will go to market;
• Where Target will find market share;
• What parallels Target has with existing Canadian
   retailers;
• What retailers will feel the impact of Target;
• What weaknesses Target will bring and how
   competitors can exploit these weaknesses;
• What Target's in-store positioning will be on
   hardlines and general merchandise;
• How consumers will react to "the new kid on
   the block".

What Vendors will learn:

• What the "Target culture" is and how it will affect how you do business with them;
• How to Understand Target jargon;
• How Target approaches the buying process with vendors;
• What the implications are of a new customer to Canadian vendors in a slow market;
• The difference between "investment" and "transactional" vendors;
• How long the Target merchandising cycle is;
• If Target's private-label programs work in Canada.

Featuring David Marcotte, Kantar Retail.

Mr. Marcotte is Kantar Retail's Senior Vice President of Retail Insights Americas. He is the Target Expert for one of the world's leading Retail Consultancy firms.

He knows Target inside out. And now he's going to share his expertise with a Canadian audience.

With expertise in International Retail, Merchandising, Retail Operations, Supply Chain, and Business Intelligence, Mr. Marcotte is the expert on Target, a professional speaker and a trainer for in-depth seminars who has worked with many Fortune 500 companies across the Globe.

Ed Strapagiel, Executive Vice-President of Kubas Primedia

edstrapagielweb Mr. Strapagiel is a seasoned consultant to the Canadian retail sector. He will outline the impact that Target will have on other Canadian retailers – which ones will be affected and which ones are making the right moves to get ready. He will also talk about the effect Target could have on the shopping patterns and tastes of Canadian consumers.

According to Strapagiel, Target will be part of a wave of US retailers that will add "the equivalent of 300 new Canadian Tire stores" in Canada. By itself, he notes, "Target will be adding about 15 million square feet – out of the ether." He adds that Target's sales per square foot in the US are 2.5 times higher than Zellers has ever achieved.