Home Depot brings Cyber Week to spring

ATLANTA — Home Depot is bringing winter holiday savings to spring, with a new Cyber Week to complement the “Spring Black Friday” it introduced six years ago, according to Bloomberg. Both events seek to capitalize on the popularity of their winter namesakes. Kevin Hoffman, president of online operations, said recreating one of the company’s most popular promotions in its busiest sales season was a natural move, while acknowledging the risk of buzzword fatigue among consumers. Home Depot’s e-commerce sales soared 37% last year to a total of $3.8 billion, some 5% of the company’s total revenue.

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