Lowe’s looks to Saffer to build Ace brand

Richard Hill - Saffer Retail w

BOUCHERVILLE, Que. — Richard Hill, managing partner for Saffer Retail, has been named marketing director for Ace Canada and will led the marketing team based in Ace Canada’s new Mississauga, Ont. offices. With over 20 years of experience, Hill has lead the advertising and marketing campaigns of some of such well-known Canadian brands as Home Hardware. “Our goal is to provide attractive product pricing, grow the product offering, and develop strong marketing programs to support dealer sales growth and profitability,” said Alain Brisebois, executive VP of Central Services at Lowe’s Canada. “We look forward to working with Richard and the Saffer team in growing the Ace dealer market in Canada.’’