Réno-Dépôt showcases SICO with new app

BOUCHERVILLE, Que. — Branding firm Sid Lee and Réno-Dépôt have partnered for a third consecutive year to showcase the range of SICO paint colours available at the home supply retailer. For this year’s follow-up initiative, Réno-Dépôt is introducing LiveSwatches, an app that captures colours from everyday life and associates them with the SICO paint range database in real time. The previous campaign, Street Swatches, won a bronze Lion in the Cyber category at the 2017 Cannes Festival.